David vs Goliath – Specialized takes on a bicycle shop / cafe

Last week, like many cycling enthusiasts I switched up my twitter name to be ‘Graham Roe / Roubaix‘. Earlier in 2013 Specialized sent a small bike shop owner, Dan Richter a ┬ácease and desist letter over his its use of the city name Roubaix in its shop name Cafe Roubaix Bicycle Studio. Over the past few weeks word got out among the cycling crowd about these bullying tactics and an overwhelming amount of support exploded in favour of small bike shop. The outpouring of support forced Specialized to ‘work out a deal’ where it looks like the cafe will continue … Continue reading David vs Goliath – Specialized takes on a bicycle shop / cafe