Last week, like many cycling enthusiasts I switched up my twitter name to be ‘Graham Roe / Roubaix‘.
Over the past few weeks word got out among the cycling crowd about these bullying tactics and an overwhelming amount of support exploded in favour of small bike shop. The outpouring of support forced Specialized to ‘work out a deal’ where it looks like the cafe will continue to sport the city’s name ‘Raubaix’. Chech out further details in the Calgary Herald.
I don’t know who allowed Specialized to patent a city famous for a cycling race in the first place.
A few years ago I was given a book on the race called ‘Paris-Roubaix: A Journey Through Hell‘. The pictures speak of how incredibly tough this race is, it’s one day outside of the Tour de France when the whole world watches cycling.